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KYLIE MINOGUE AND LEXUS FORM NEW PARTNERSHIP
31 Jan 2011
Lexus has announced a new partnership with global superstar Kylie Minogue to launch its new full hybrid luxury hatchback CT 200h into the heart of a new market sector.
The new relationship will see Kylie - one of the world's most iconic performers - supporting the introduction of the new Lexus CT 200h in the UK through a dedicated media, marketing and publicity campaign.
In addition to appearing in the upcoming UK TV commercial and print advertisements, Kylie will take delivery of her own personally specified Lexus CT 200h.
At the same time, Lexus will be the lead sponsor of Kylie's "Aphrodite - Les Folies" 2011 UK tour - promoted as one of the most visually spectacular and technically complex shows ever staged in the UK.
Kylie, who has enjoyed huge success as an actor, singer, dancer, model and designer, said: "I am absolutely delighted to be working with Lexus on the launch of their new full hybrid CT 200h. I've been lucky enough to have a preview of the car which is both stylish and elegant and will definitely create a Quiet Revolution".
Please enquire here for further CT200h Launch details
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