Today, the Lexus vision is simple - to create amazing experiences. By transforming function into emotion, performance into passion and technology into imagination.
In the spirit of Omotenashi, each vehicle that we create is designed around you. Designed to anticipate your needs, to electrify your senses, and to make each of your journeys more amazing than the last.
Omotenashi embodies the Japanese spirit of hospitality. It means to seek, anticipate and fulfil your needs – to make you feel completely welcome. From the meticulous design to innovative technology integrations, Omotenashi ensures you experience amazing.
When you purchase a Lexus, you will experience Omotenashi first hand with Lexus Encore, our owner benefits program. Designed to give you the luxury of time - you will have less time to worry and more time to just be.
The Takumi are master craftspeople who spend decades honing their craft to achieve unparalleled dexterity and skill. They embrace mindful repetition to cultivate mastery at the highest level. In doing so, crafting becomes intuitive and second nature. It takes 60, 000 hours to become a Takumi.
Their imprint is imparted on every Lexus through exquisitely crafted details and expressed through artisanal techniques. Inspired by the Omotenashi principle every step of the way, each detail is crafted for ultimate comfort.
The Takumi’s skilled precision and meticulous inspection ensure quality is maintained to the highest level – nothing less than perfect leaves the factory floor.
Each Lexus design is born from the bold, the provocative, the daring.
The process begins with brave ideas. Inspiration is taken from everywhere - from nature, from Japanese ways of thinking, and from the human experience. We cultivate these ideas into visionary concepts and in the end, pioneering production vehicles.
From bold ideas, to amazing experiences. It is this process that defines the Lexus Design philosophy.
Harmony defines the relationship between Takumi and technology. Blending the very pinnacle of human capability with modern machinery.
At Lexus, the engineers are always striving for better. In the spirit of Kaizen – the quest for continuous improvement – they are committed to reimagining automotive technology, sometimes in ways that are unexpected.
The technologies found in each Lexus are developed not just to be the most advanced, they are designed around you – to be intelligent, intuitive and to make your driving experience better by anticipating your every need.